During a press meet, the company’s value plummeted to around $4 billion due to the activity of a popular footballer who set aside a bottle of Coca-Cola to ‘drink water’. The Euro Cup football series between European teams is currently underway. Portugal star player Cristiano Ronaldo attends a press conference ahead of the first match of the series.
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Ronaldo at that point took note of two Coca-Cola bottles on his desk.He removed it and took a bottle of water and set it on the table. Moreover, he gestured to drink water rather than soft drinks, saying ‘aqua’ (meaning water in Portuguese).
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This video went viral on the internet. As a result, Coca-Cola has lost approximately $4 billion.