India, on the occasion of the Ganga River Dolphin Day, launched an interesting campaign, My Ganga My Dolphin, in a bid to promote and boost eco-tourism in the country.
The ecotourism programme has been launched at six destinations by the National Mission for Clean Ganga (NMCG). The programme includes dolphin safari in Uttar Pradesh,Bihar and West Bengal, all three states blessed with the River Ganga’s presence.
My Ganga My Dolphin was also launched to conduct Dolphin census in the 250-km stretch from Bijnor to Narora. In this first-of-its-kind initiative, dolphin safaris will begin in Kahalgaon (Bihar), Bijnor, Brijghat, Prayagraj and varanasi (all in Uttar Pradesh), and (West Bengal).
Rajeev Ranjan Mishra, NMCG director general called it a unique initiative to “integrate Gangetic dolphin and Ganga conservation with local livelihoods which is in line with the concept of Arth Ganga.”