Mahindra on Monday announced the second generation Thar has crossed 15,000 bookings since its launch on October 2.
The bookings are significantly large, and a huge share is for automatic variants. 57% of the buyers are first-time car buyers, the auto major informed.
Offered in LX and AX variants with the former oriented more towards the lifestyle buyer while the other retaining the absolute authentic off-road character, Mahindra states that Thar 2020 is seeing a massive interest among people at large. The company also informs that it is lifestyle seekers who are powering this interest, over and beyond the traditional lovers of the brand.
Mahindra informs that it is now ramping up capacity to cater to the demand for the new Thar in a timely manner.
What is also contributing to the sure-footed start for Thar in the market is – apart from the transmission options – the ability to choose between a 2.2-litre mHawk diesel engine and a 2.0-litre mStallion petrol engine.
There is a hard-top, soft-top and a convertible option, and a completely new ladder-frame chassis underpins the second-generation Thar.