Amazon said that it has sold more iPhones on the opening day of the Great Indian Festival — which was only for Prime members — than the entire sale last year. The feat appears to be the effect of Amazon’s deep discount on the iPhone 11 listed for Rs 47,999.
Overall, the company has said that the Great Indian Festival, on till October 21, has registered its biggest ever opening this year. Unsurprisingly, the top sold categories have been smartphones, large appliances, and consumer electronics, with Apple, Samsung, OnePlus, and Xiaomi selling products in record numbers.
This comes on the back of a year where, despite the early setbacks to e-commerce owing to COVID-19, online sales have gone on to set records.
Amazon claimed that 85 percent more people signed up for Prime membership to get early access to the sale this year compared to last year. And Alexa had a field day at the opening.
The company said that Alexa devices answered 1 million requests on the Amazon website app to help customers navigate through different stores. Over 1,10,000 sellers received an order and 32 percent of sellers on Amazon had their biggest day on the e-commerce website. Made available in five languages — Hindi, Tamil, Telegu, Malayalam, and Kannada — apart from English, the Great Indian Festival has recorded sales from 98.4 percent pin codes in the first 48 hours.